A new Rosé bottle for Château Bas, owned by Catherine CASTEJA and her children, tells the fascinating story of a Provençal winery built on a Gallo-Roman settlement, and conjures up the sunshine and spirit of conviviality associated with the wine.

The Castéja family (also owners of Borie-Manoux) collaborated with O-I to realise the exacting design concept, which is the first to combine gold screen-printing and direct-to-glass digital printed embossing through O-I : EXPRESSIONS, O-I’s innovative technology which allows customers to create highly customised tactile prints.

Château Bas was built in 1442 on the remains of a Gallo-Roman settlement which dates back to 20BC, and an early Corinthian Temple – one of France’s most important and best-preserved historic monuments – is sited on the land. Reflecting this heritage, the package features a finely-detailed transparent printed embossing of the Temple and its iconic columns, creating an ultra-premium look and tactile feel. Gold lettering of the product’s name is screen-printed directly onto the package, symbolising the Provençal sun which ripens the grapes, and adding a touch of celebration.